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<title type="html"><![CDATA[42‧廣告便車指南，提供多元化的廣告操作Know-How ─ 42廣告公司Blog。]]></title>
<subtitle type="html"><![CDATA[42廣告公司Blog希望成為廣告知識+，希望這裡所提供的廣告訊息，可以滿足您在行銷廣告的操作需求，我們會密集更新訊息，也希望您與我們一起共同成長。]]></subtitle>
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<updated>2008-09-08 15:16:05</updated> 
<entry>
  <title type="html"><![CDATA[中秋節快樂！]]></title>
  <author>
	 <name>42廣告</name>
	 <uri>http://www.42.com.twread-444.html</uri>
	 <email>service@42.com.tw</email>
  </author>
  <category term="" scheme="http://www.42.com.twcategory-2.html" label="網站公告" /> 
  <updated>2008-09-08 15:16:05</updated>
  <published>2008-09-08 15:16:05</published>
  <content type='text'><![CDATA[<br /><img height="424" width="458" alt="" src="http://www.42.com.tw/images/moonday.jpg" />]]></content>
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</entry>	
<entry>
  <title type="html"><![CDATA[免費圖庫資源]]></title>
  <author>
	 <name>42廣告</name>
	 <uri>http://www.42.com.twread-443.html</uri>
	 <email>service@42.com.tw</email>
  </author>
  <category term="" scheme="http://www.42.com.twcategory-3.html" label="創意+" /> 
  <updated>2008-09-08 10:56:54</updated>
  <published>2008-09-08 10:56:54</published>
  <content type='text'><![CDATA[<br /><div style="LAYOUT-GRID-MODE: char; LINE-HEIGHT: 150%"><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: 新細明體">做設計稿時，除了靈感、技巧之外，擁有一張能讓人引起共鳴的照片也是非常重要的。</span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: Calibri">42</span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: 新細明體">廣告介紹一些免費圖網站資源供您參考，讓你無須花大錢就可以找到符合設計需求的照片。</span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: Calibri"><br /><br /><strong>Everystockphoto &ndash; </strong></span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: 新細明體"><strong>攝影作品蒐集</strong></span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: Calibri"><br />everystockphoto </span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: 新細明體">是一個收錄世界各地攝影作品的網站，目前站內共收集了數百萬張免費照片。這個網站從</span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: Calibri">2006</span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: 新細明體">年開始提供線上檢索的服務，現在則是以搜尋和標籤的方式來呈現照片。如果想要使用這些照片，網站也會在作品的頁面標注原作者與授權方式。<br /><br /><img alt="" src="http://www.42.com.tw/images/photosource1.jpg" /></span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: Calibri"><br /><br /></span><strong><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: Calibri">FFFFOUND! &ndash; </span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: 新細明體">設計感獨具的網站</span></strong></div><div style="LAYOUT-GRID-MODE: char; LINE-HEIGHT: 150%"><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: Calibri">FFFFOUND! </span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: 新細明體">網站收藏了許多獨特、風趣或是具設計感的照片，這些照片都是由網友所儲存進來的，</span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: Calibri">FFFFOUND! </span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: 新細明體">同時也提供了相當方便的</span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: Calibri">bookmarklet</span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: 新細明體">小工具。<br /><br /><img alt="" src="http://ffffound.com/assets/found_01.r2413.gif" /></span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: Calibri"><br /><br /><strong>Artvex &ndash; </strong></span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: 新細明體"><strong>分類眾多的圖片網站</strong></span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: Calibri"><br />artvex.com </span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: 新細明體">是一個國外的免費圖片網站，主要有</span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: Calibri">32</span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: 新細明體">種大分類，每個大分類下各有多種小分類，分類相當詳細，幫助你找到合適的圖片。<br /><br /><img alt="" src="http://www.42.com.tw/images/photosource2.jpg" /></span></div><div style="LAYOUT-GRID-MODE: char; LINE-HEIGHT: 150%">&nbsp;</div><div style="LAYOUT-GRID-MODE: char; LINE-HEIGHT: 150%"><strong><span style="FONT-SIZE: 10pt; COLOR: #333333; LINE-HEIGHT: 150%; FONT-FAMILY: &#39;Century Gothic&#39;">DeviantArt - </span><span style="FONT-SIZE: 10pt; COLOR: #333333; LINE-HEIGHT: 150%; FONT-FAMILY: 新細明體">免費的佈景主題與圖片資料庫</span></strong><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: Calibri"><br /></span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: Calibri">deviantART </span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: 新細明體">是一個提供很多美工方面檔案的網站，</span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: Calibri">Windows</span></div>]]></content>
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</entry>	
<entry>
  <title type="html"><![CDATA[自己當主角！]]></title>
  <author>
	 <name></name>
	 <uri>http://www.42.com.twread-442.html</uri>
	 <email>service@42.com.tw</email>
  </author>
  <category term="" scheme="http://www.42.com.twcategory-3.html" label="創意+" /> 
  <updated>2008-09-04 11:39:42</updated>
  <published>2008-09-04 11:39:42</published>
  <content type='text'><![CDATA[<br /><div><span style="FONT-SIZE: 10pt; FONT-FAMILY: 新細明體">前幾天同事分享了一個網站：</span><span style="FONT-SIZE: 10pt"><a target="_blank" href="http://www.photofunia.com/">PhotoFunia</a></span><span style="FONT-SIZE: 10pt; FONT-FAMILY: 新細明體">。試玩之後覺得太酷了，不推薦給大家實在是說不過去。</span><span style="FONT-SIZE: 10pt"><br /><br /></span><span style="FONT-SIZE: 10pt; FONT-FAMILY: 新細明體">「</span><span style="FONT-SIZE: 10pt">PhotoFunia</span><span style="FONT-SIZE: 10pt; FONT-FAMILY: 新細明體">」是一個簡單的圖片產生網站，讓不會操作</span><span style="FONT-SIZE: 10pt">Photoshop</span><span style="FONT-SIZE: 10pt; FONT-FAMILY: 新細明體">的人，只要上傳一張圖片之後，用滑鼠點一下上面的效果，就可直接套入這網站現成的模版裡頭，馬上就可以合成一張「有型」的圖片了！</span><span style="FONT-SIZE: 10pt"><br /><br /></span><span style="FONT-SIZE: 10pt; FONT-FAMILY: 新細明體">目前「</span><span style="FONT-SIZE: 10pt">PhotoFunia</span><span style="FONT-SIZE: 10pt; FONT-FAMILY: 新細明體">」提供的特效模式有下列這些：<br /><br /><img alt="PhotoFunia" src="http://mag.udn.com/magimages/42/PROJ_ARTICLE/322_2949/f_146197_1.jpg" /></span><span style="FONT-SIZE: 10pt"><br /><br /></span><span style="FONT-SIZE: 10pt; FONT-FAMILY: 新細明體">我們就利用</span><span style="FONT-SIZE: 10pt">42</span><span style="FONT-SIZE: 10pt; FONT-FAMILY: 新細明體">廣告的</span><span style="FONT-SIZE: 10pt">Logo</span><span style="FONT-SIZE: 10pt; FONT-FAMILY: 新細明體">，來讓大家看看試驗的效果。<br /><br /></span><span style="FONT-SIZE: 10pt"><img alt="" src="http://www.42.com.tw/images/phototest.jpg" /><br /><br />來一台42廣告便車吧！<br /><br /><img alt="" src="http://www.42.com.tw/images/phototest1.jpg" /><br /><br />巴黎時尚週模特兒新裝登場。<br /><br /><img alt="" src="http://www.42.com.tw/images/phototest2.jpg" /><br /><br />登上VOGUE雜誌。<br /><br />很有趣吧？快來玩玩：<a href="http://www.photofunia.com/">http://www.photofunia.com/</a><br /></span></div><div style="LAYOUT-GRID-MODE: char; LINE-HEIGHT: 150%">&nbsp;</div><div style="LAYOUT-GRID-MODE: char; LINE-HEIGHT: 150%" align="center"><strong><span style="FONT-WEIGHT: normal; FONT-SIZE: 10pt; COLOR: black; LINE-HEIGHT: 150%">---------------------------------------------------------------------------------------------------------------</span></strong><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%"><br />42</span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: 新細明體">廣告公司，提供各項行銷廣告資訊，創造廣告效益極大化</span></div><div style="LAYOUT-GRID-MODE: char; LINE-HEIGHT: 150%" align="center"><span style="FONT-SIZE: 10pt; COLOR: red; LINE-HEIGHT: 150%"><a href="http://www.42.com.tw/blog/read-232.html"><span style="COLOR: red; FONT-FAMILY: 新細明體">行銷企劃</span></a> | <a href="http://www.42.com.tw/blog/read-233.html"><span style="COLOR: red; FONT-FAMILY: 新細明體">創意表現</span></a> | <a href="http://www.42.com.tw/blog/read-234.html"><span style="COLOR: red; FONT-FAMILY: 新細明體">媒體採購</span></a> | <a href="http://www.42.com.tw/blog/read-265.html"><span style="COLOR: red; FONT-FAMILY: 新細明體">公關活動</span></a> | <a href="http://www.42.com.tw/blog/read-266.html"><span style="COLOR: red; FONT-FAMILY: 新細明體">網路行銷</span></a></span></div><div style="LAYOUT-GRID-MODE: char; LINE-HEIGHT: 150%" align="center"><span style="FONT-SIZE: 10pt; COLOR: #333333; LINE-HEIGHT: 150%; FONT-FAMILY: 新細明體">電話：</span><span style="FONT-SIZE: 10pt; COLOR: #333333; LINE-HEIGHT: 150%">02-6606-0042</span><span style="FONT-SIZE: 10pt; COLOR: #333333; LINE-HEIGHT: 150%; FONT-FAMILY: 新細明體">│官網：</span><span style="FONT-SIZE: 10pt; COLOR: #333333; LINE-HEIGHT: 150%"><a href="http://www.42.com.tw/"><span style="COLOR: #333333">http://www.42.com.tw/</span></a></span><span style="FONT-SIZE: 10pt; COLOR: #333333; LINE-HEIGHT: 150%; FONT-FAMILY: 新細明體">│信箱：</span><span style="FONT-SIZE: 10pt; COLOR: #333333; LINE-HEIGHT: 150%"><a href="mailto:service@42.com.tw"><span style="COLOR: #333333">service@</span></a></span></div>]]></content>
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<entry>
  <title type="html"><![CDATA[手機廣告時代來臨，要比你更了解你自己]]></title>
  <author>
	 <name>42廣告</name>
	 <uri>http://www.42.com.twread-441.html</uri>
	 <email>service@42.com.tw</email>
  </author>
  <category term="" scheme="http://www.42.com.twcategory-1.html" label="行銷+" /> 
  <updated>2008-08-25 11:34:51</updated>
  <published>2008-08-25 11:34:51</published>
  <content type='text'><![CDATA[<br /><div><span style="FONT-SIZE: 10pt; FONT-FAMILY: 新細明體">文／</span><span style="FONT-SIZE: 10pt; FONT-FAMILY: Calibri">FIND</span><span style="FONT-SIZE: 10pt; FONT-FAMILY: 新細明體">研究員：黃競樺</span></div><div style="LAYOUT-GRID-MODE: char; LINE-HEIGHT: 150%">&nbsp;</div><div style="LAYOUT-GRID-MODE: char; LINE-HEIGHT: 150%"><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: 新細明體">英國經濟學人雜誌將行動廣告形容為「下一個大事」（</span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: Calibri">The next big thing</span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: 新細明體">：</span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: Calibri">Mobile advertising</span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: 新細明體">）。手機用戶已經超過</span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: Calibri">30</span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: 新細明體">億，而電腦用戶才</span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: Calibri">10</span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: 新細明體">億人，因此行動廣告的潛在市場規模是遠遠超越電腦網路廣告！</span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: Calibri"><br /><br /></span></div><div style="LAYOUT-GRID-MODE: char; LINE-HEIGHT: 150%"><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: 新細明體">手機廣告之所以被看好，除了手機是目前市場滲透率最高的裝置</span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: Calibri">(device)</span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: 新細明體">之外，手機具有個人化的優勢，使得手機廣告比網路廣告更能瞄準目標客群，提供使用者真正所需的廣告內容。行動廣告商機看漲的另一項原因，在於廣告點閱率（</span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: Calibri">click-through rate, CTR</span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: 新細明體">），</span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: Calibri">ABI</span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: 新細明體">研究指出，一般網路廣告（</span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: Calibri">internet banner ad</span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: 新細明體">）平均點閱率為</span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: Calibri">0.2%</span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: 新細明體">，而行動廣告的點閱率為</span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: Calibri">2-3%</span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: 新細明體">，高於網路廣告的點閱率。</span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: Calibri">GFK</span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: 新細明體">也有一份調查顯示，能回憶手機廣告內容的人數從</span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: Calibri">2008</span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: 新細明體">年</span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: Calibri">1</span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: 新細明體">月的</span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: Calibri">7,800</span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: 新細明體">萬人增加到同年</span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: Calibri">3</span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: 新細明體">月的</span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: Calibri">8,200</span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: 新細明體">萬人，說出了手機廣告在提升知名度上是漸趨成長的；除此，手機的即時性和行動性更是其他媒體所無法取代的，這使得廣告商能結合地點推出與使用者更為相關的廣告，例如提供使用者所在商店的</span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: Calibri">coupon</span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: 新細明體">或促銷訊息，抑或使用者所到的觀光景點的廣</span></div>]]></content>
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<entry>
  <title type="html"><![CDATA[網路娛樂，線上影視最受歡迎]]></title>
  <author>
	 <name>42廣告</name>
	 <uri>http://www.42.com.twread-440.html</uri>
	 <email>service@42.com.tw</email>
  </author>
  <category term="" scheme="http://www.42.com.twcategory-5.html" label="網路+" /> 
  <updated>2008-08-25 11:12:43</updated>
  <published>2008-08-25 11:12:43</published>
  <content type='text'><![CDATA[<br /><div style="LAYOUT-GRID-MODE: char; LINE-HEIGHT: 150%"><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: 新細明體">網路娛樂中，你知道</span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%">2008</span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: 新細明體">年最受歡迎的事哪一項嗎？答案是線上影視最受歡迎。</span><br /><br /><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: 新細明體">資策會資訊市場情報中心（</span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: Calibri">MIC</span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: 新細明體">）針對台灣網友線上影音娛樂行為的最新調查發現，目前台灣網路使用者最常進行的網路娛樂活動為「線上影視」，比率高達</span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: Calibri">70.4%</span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: 新細明體">，其次為網路相簿、達</span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: Calibri">68.7%</span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: 新細明體">，部落格、占</span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: Calibri">63.9%</span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: 新細明體">，以及線上遊戲的</span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: Calibri">61.6%</span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: 新細明體">、線上音樂</span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: Calibri">52.5%</span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: 新細明體">。</span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: Calibri"><br /><br /></span></div><div style="LAYOUT-GRID-MODE: char; LINE-HEIGHT: 150%"><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: Calibri">MIC</span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: 新細明體">表示，線上遊戲從</span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: Calibri">2005</span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: 新細明體">年至</span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: Calibri">2007</span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: 新細明體">年，連續三年蟬聯「台灣網友最常進行的網路娛樂活動」冠軍寶座，但在</span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: Calibri">2008</span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: 新細明體">年初調查時被線上影視取代，最新調查亦持續下滑，落後網路相簿與部落格，下降到第四名的位置。</span></div><div style="LAYOUT-GRID-MODE: char; LINE-HEIGHT: 150%"><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: Calibri"><br /></span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: 新細明體">資策會指出，台灣網友使用線上影視的比率最高，應與影視內容數位化發展、網路影視分享平台容易操作，且愈來愈多人擁有數位攝影機或數位相機等相關。因此，網路相簿以及部落格也超越線上遊戲，分居二、三名。</span></div><div style="LAYOUT-GRID-MODE: char; LINE-HEIGHT: 150%"><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: Calibri"><br /></span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: 新細明體">資策會亦發現，在網路娛樂服務中，網友對於線上音樂服務的付費意願最高，有</span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: Calibri">45.7%</span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: 新細明體">的網友願意購買線上音樂服務。但有意願消費的網友中，仍有高達</span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: Calibri">40%</span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: 新細明體">的網友不願付費購買僅提供串流播放機制。</span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: Calibri"><br /><br /></span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: 新細明體">資料來源：資策會資訊市場情報中心（</span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: Calibri">MIC</span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: 新細明體">）</span></div><div style="LAYOUT-GRID-MODE: char; LINE-HEIGHT: 150%">&nbsp;</div><div style="LAYOUT-GRID-MODE: char; LINE-HEIGHT: 150%">&nbsp;</div><div style="LAYOUT-GRID-MODE: char; LINE-HEIGHT: 150%" align="center"><strong><span style="FONT-WEIGHT: normal; FONT-SIZE: 10pt; COLOR: black; LINE-HEIGHT: 150%">-----------------</span></strong></div>]]></content>
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</entry>	
<entry>
  <title type="html"><![CDATA[雜誌牌價-直銷人雜誌]]></title>
  <author>
	 <name>42廣告</name>
	 <uri>http://www.42.com.twread-438.html</uri>
	 <email>service@42.com.tw</email>
  </author>
  <category term="" scheme="http://www.42.com.twcategory-21.html" label="雜誌牌價:政經管理" /> 
  <updated>2008-08-21 10:19:54</updated>
  <published>2008-08-21 10:19:54</published>
  <content type='text'><![CDATA[<br /><img alt="直銷人雜誌" src="http://www.42.com.tw/images/magazine/networker.jpg" /><br /><br />]]></content>
  <link rel="alternate" type="text/html" href="http://www.42.com.twread-438.html" /> 
  <id>http://www.42.com.twread-438.html</id> 
</entry>	
<entry>
  <title type="html"><![CDATA[辦活動場地好難找喔！「場地王」解決你的難題！]]></title>
  <author>
	 <name>42廣告</name>
	 <uri>http://www.42.com.twread-437.html</uri>
	 <email>service@42.com.tw</email>
  </author>
  <category term="" scheme="http://www.42.com.twcategory-5.html" label="網路+" /> 
  <updated>2008-08-20 10:56:50</updated>
  <published>2008-08-20 10:56:50</published>
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</style><![endif]--><p style="LINE-HEIGHT: 150%"><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: 新細明體">對於廣告主來說，要自己辦一場公關活動，或是產品說明會、發表會、研討會等，找場地一直是一件非常花時間的事。不過，自從「場地王」出現之後，要找哪一類的場地，只要在線上把場地預算、要在哪裡舉辦等條件輸入，就可以輕鬆得到各式場地訊息。</span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%"><br /><br /></span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: 新細明體">再來就是「場地王」自許是</span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: 新細明體">台灣最專業的活動場地網站，希望帶給公關、活動、會議、宴會舉辦者最</span></p>]]></content>
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</entry>	
<entry>
  <title type="html"><![CDATA[地圖日記正夯，Yahoo!奇摩地圖也跟進改版]]></title>
  <author>
	 <name>嚕咪</name>
	 <uri>http://www.42.com.twread-436.html</uri>
	 <email>service@42.com.tw</email>
  </author>
  <category term="" scheme="http://www.42.com.twcategory-5.html" label="網路+" /> 
  <updated>2008-08-19 11:53:36</updated>
  <published>2008-08-19 11:53:36</published>
  <content type='text'><![CDATA[<br /><meta content="text/html; charset=utf-8" http-equiv="Content-Type" /><meta content="Word.Document" name="ProgId" /><meta content="Microsoft Word 11" name="Generator" /><meta content="Microsoft Word 11" name="Originator" /><link href="file:///C:%5CDOCUME%7E1%5CADMINI%7E1%5CLOCALS%7E1%5CTemp%5Cmsohtml1%5C01%5Cclip_filelist.xml" rel="File-List" /><!--[if gte mso 9]><xml>
 
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</style><![endif]--><span style="font-size: 10pt; line-height: 150%; font-family: 新細明體;">今年度台灣網路圈因為「地圖日記」嶄新的應用，而將</span><span style="font-size: 10pt; line-height: 150%; font-family: Calibri;">Web2.0</span><span style="font-size: 10pt; line-height: 150%; font-family: 新細明體;">的網路行銷的範疇拉昇得更為廣泛，而台灣第一個推出地圖功能的</span><span style="font-size: 10pt; line-height: 150%; font-family: Calibri;">Yahoo!</span><span style="font-size: 10pt; line-height: 150%; font-family: 新細明體;">日前也不干落後，也在地圖功能上做了全新的改版，並且結合多項資源、強調在地化資訊，只要你身在台灣，</span><span style="font-size: 10pt; line-height: 150%; font-family: Calibri;">Yahoo!</span><span style="font-size: 10pt; line-height: 150%; font-family: 新細明體;">奇摩地圖就能把你的食衣住行通通搞定。</span><br /><br /><img src="http://mag.udn.com/magimages/42/PROJ_ARTICLE/319_2941/f_143674_1.jpg" alt="" /><br /><br /><p style="line-height: 150%;"><span style="font-size: 10pt; line-height: 150%; font-family: 新細明體;">這一期《</span><span style="font-size: 10pt; line-height: 150%; font-family: Calibri;">PChome</span><span style="font-size: 10pt; line-height: 150%; font-family: 新細明體;">》雜誌這麼介紹這次的</span></p>]]></content>
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</entry>	
<entry>
  <title type="html"><![CDATA[雜誌牌價-Basaradnt]]></title>
  <author>
	 <name>嚕咪</name>
	 <uri>http://www.42.com.twread-435.html</uri>
	 <email>service@42.com.tw</email>
  </author>
  <category term="" scheme="http://www.42.com.twcategory-23.html" label="雜誌牌價:休閒娛樂" /> 
  <updated>2008-08-19 11:01:14</updated>
  <published>2008-08-19 11:01:14</published>
  <content type='text'><![CDATA[<br /><img src="http://www.42.com.tw/images/magazine/basaradnt.jpg" alt="" />]]></content>
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  <id>http://www.42.com.twread-435.html</id> 
</entry>	
<entry>
  <title type="html"><![CDATA[Google Page Rank是什麼？]]></title>
  <author>
	 <name>42廣告</name>
	 <uri>http://www.42.com.twread-434.html</uri>
	 <email>service@42.com.tw</email>
  </author>
  <category term="" scheme="http://www.42.com.twcategory-5.html" label="網路+" /> 
  <updated>2008-08-06 09:57:15</updated>
  <published>2008-08-06 09:57:15</published>
  <content type='text'><![CDATA[<br /><div style="LAYOUT-GRID-MODE: char; LINE-HEIGHT: 150%"><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: Arial">Page Rank </span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: 新細明體">是一種</span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: Arial"> Google </span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: 新細明體">計算網頁重要性的技術，也被視為是觀察網站人氣的指標之一。對於網路經營來說，它有何重要性呢？</span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: Arial"><br /><br /></span></div><div style="LAYOUT-GRID-MODE: char; LINE-HEIGHT: 150%"><strong><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: Arial">Google Page Rank</span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: 新細明體">的解釋：</span></strong></div><div style="LAYOUT-GRID-MODE: char; LINE-HEIGHT: 150%"><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: Arial">Google Page Rank </span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: 新細明體">是一種網頁排名的算法，以網頁的連結數作為參考，將網頁分為一到十級，連結數越高，</span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: Arial">Page Rank </span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: 新細明體">也越高，在</span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: Arial"> Google </span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: 新細明體">搜尋結果的排名也會越高。</span></div><div style="LAYOUT-GRID-MODE: char; LINE-HEIGHT: 150%"><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%"><br /></span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: 新細明體">簡單來說，相較其他的搜尋引擎，</span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: Arial"> Google </span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: 新細明體">表現最優異的地方在於搜尋結果的正確性，而這都有賴於</span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: Arial"> Page Rank </span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: 新細明體">的發明，得以用來判斷網頁重要性。</span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: Arial"> Page Rank </span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: 新細明體">越高，就代表該網頁越重要，在搜尋的排名也會越前面，而這項排名也有助於</span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: Arial">SEO</span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: 新細明體">的操作。</span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: Arial"><br /><br /></span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: Arial">查看你自己網站的Page Rank很簡單，</span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: 新細明體">看看</span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: Arial">42</span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: 新細明體">廣告的例子。<br /><br /></span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: Arial"><img alt="42廣告的pagerank有3" src="http://www.42.com.tw/images/42googlepagerank.jpg" /><br /><br /></span></div><div style="LINE-HEIGHT: 150%"><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%"><br /><br /></span></div><div style="LAYOUT-GRID-MODE: char; LINE-HEIGHT: 150%" align="center"><strong><span style="FONT-WEIGHT: normal; FONT-SIZE: 10pt; COLOR: black; LINE-HEIGHT: 150%">---------------------------------------------------------------------------------------------------------------</span></strong><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%"><br />42</span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%; FONT-FAMILY: 新細明體">廣告公司，提供各項行銷廣告資訊，創造廣告效益極大化</span></div><div style="LAYOUT-GRID-MODE: char; LINE-HEIGHT: 150%" align="center"><span style="FONT-SIZE: 10pt; COLOR: red; LINE-HEIGHT: 150%"><a href="http://www.42.com.tw/blog/read-232.html"><span style="COLOR: red; FONT-FAMILY: 新細明體">行銷企劃</span></a> | <a href="http://www.42.com.tw/blog/read-233.html"><span style="COLOR: red; FONT-FAMILY: 新細明體">創意表現</span></a> | <a href="http://www.42.com.tw/blog/read-234.html"><span style="COLOR: red; FONT-FAMILY: 新細明體">媒體採購</span></a> | <a href="http://www.42.com.tw/blog/read-265.html"><span style="COLOR: red; FONT-FAMILY: 新細明體">公關活動</span></a> |</span></div>]]></content>
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